Model and metaphor. What can the picture do? – a meeting with Maja Starakiewicz and Jakub Woynarowski

Meeting in Polish translated into Polish Sign Language (PJM)
Admission free

Infographics are concept that has come to universal awareness. However, can it be treated as a statement of the importance equal to the text? Is our distrust to the image, perceiving it as a less rational medium, enough to defend the ‘no’ answer? What are the arguments for? Both answers can be justified through the reference to such areas as cognitive science or psychology. Various interesting examples are provided by graphic design and art history.

The starting point of the meeting is ‘Model i metafora. Komunikacja wizualna w humanistyce’ book that uses image and text to explain how visual messages can complement, and sometimes even replace, the text. The authors talk about the aforementioned model, a graphical form of metaphor, which is an effective tool to talk about the unknown before the reference to the familiar. They present examples of maps, diagrams, and visual essays that convey complex issues in a clear way.

Maja Starakiewicz – PhD student at the Faculty of Graphic Arts of the Academy of Fine Arts in Kraków and a graduate of the same university. Co-organizer of Narrakcje – conference on visual narrative. Author of essays on art and graphic design, designer, and illustrator. She deals with designing for the needs of educational institutions.

Jakub Woynarowski, PhD – visual artist, curator, designer, lecturer at the Narrative Drawing Studio at the Faculty of Graphic Arts of the Academy of Fine Arts in Kraków. Author of projects from the borderline of visual theory and practice, including installations in the Polish Pavilion at the 14th International Architecture Exhibition in Venice, co-author of Wunderkammer’s books – ‘The Cinema of Terry Gilliam’ and ‘Corpus Delicti’. Laureate of Paszporty Polityki in the category of visual arts.